Dawn Neville, PSE&G's Manager of Electric Transportation, shares how New Jersey’s largest utility is scaling EV infrastructure through innovative programs, strategic grid investments, and a focus on equity. From supporting multi-unit dwelling charging to enabling fleet electrification, Dawn breaks down how PSE&G is preparing the grid for mass EV adoption while ensuring access for all communities. Whether you're in policy, utilities, or EV deployment, this episode delivers actionable insights into the future of clean transportation.
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Takeaways
1. Customer education is key — PSE&G is investing in outreach and education to help customers understand the benefits and logistics of EV charging, especially for first-time EV buyers.
2. Utility incentives aren’t just for residential drivers — PSE&G offers tailored programs for commercial fleets and workplace charging to accelerate large-scale electrification.
3. Partnerships with local governments are accelerating deployment — Collaboration with municipalities is helping streamline permitting and siting for public charging infrastructure.
4. Data-driven planning is shaping the grid of the future — PSE&G is using EV adoption forecasts and geospatial mapping to proactively plan grid upgrades before bottlenecks emerge.
5. Interoperability matters — Dawn emphasized the importance of building charging networks that work across different hardware and software platforms to ensure a seamless user experience.
6. Equity is embedded from the start — Rather than retrofitting equity considerations, PSE&G bakes them into program design, with targeted incentives and outreach to underserved communities.
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Chapters
00:00 Introduction to PSE&G's Electrification Ambitions
02:43 Understanding Electrification from a Utility Perspective
06:06 Challenges of Residential Charging Infrastructure
10:52 Incentives for Electric Vehicle Charging
14:09 PSE&G's Commitment to Electric Fleet
16:43 Time of Use Programs and Their Impact
19:44 Commercial Charging Programs and Future Needs
21:13 Reflections on Commercial Program Design
26:51 Scaling Infrastructure for Electric Vehicles
27:52 Navigating Data Challenges in EV Programs
31:24 Integrating Energy Efficiency and EV Solutions
33:12 The Future of Vehicle-to-Grid Technology
36:26 Challenges in Product Availability for EVs
40:01 Exploring Microgrids and Resiliency
42:33 Long-Term Plans for Electrification
48:36 Advice for Utilities on Electrification Projects
52:07 Celebrating Recent Achievements in EV Infrastructure
54:32 Outro